Within the Pop Aesthetic Revolution

It all unfolded over the course of a month. In August 2010, Lady Gaga became the most followed person on the platform we then called Twitter. Shortly afterwards, she appeared in front of 11.4 million viewers during the VMAs, using 16 kilos of raw meat. In the following days, the app made a key update: for the first time photos and videos could be inserted into tweets, and publications began filling the feed with the addictive “infinite scroll”. …