LIV Golf hires Bud Light’s woke ex-marketing exec at a discount after her transgender marketing campaign cratered the brand

LIV Golf hires Bud Light’s woke ex-marketing exec at a discount after her transgender marketing campaign cratered the brand

The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a corporate woke warrior and the controversial Saudi-backed sports league.

The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf · American Wire News

The former marketing executive for Bud Light has reportedly been working for Saudi-funded LIV Golf, sparking questions about the choice. Alissa Heinerscheid has been with the professional tour for several months following the explosive fallout at Bud Light, which partnered with trans activist Dylan Mulvaney in a campaign that was largely blamed on the former exec. GO WOKE, GO BROKE? Alissa Heinerscheid’s decision to partner with transgender inf…

From Swigs to Swings: Ex-Marketing Exec Who Put a Bud Light in Dylan Mulvaney's Hand Tees Up at LIV Golf

Woke Former Anheuser-Busch Exec Blamed for Tanking Brand Has New Role at Saudi Funded LIV Golf

Alissa Heinerscheid, the former Bud Light marketing VP whose decisions led to a brand crisis, has resurfaced at Saudi-funded LIV Golf, raising questions about corporate culture and leadership in today's sports landscape.

Bud Light Reclaims Spot as America's Favorite Beer, But Now Person Responsible for the Crash Has a New Gig

Are pro golfers “fratty?” Are transgender men an acceptable face for a Saudi golf tour? Asking for a disgraced former Anheuser-Busch executive. In the latest news out of the Dylan […] The post Bud Light Reclaims Spot as America's Favorite Beer, But Now Person Responsible for the Crash Has a New Gig appeared first on The Western Journal.