Women’s title game down 55%, still draws third-most viewers in history

ANALYSIS: Women’s Month is over, but women’s sports continue

As sports personalities, they couldn’t be more different. One is a WNBA champion who is also among the more recognizable faces in women’s basketball. The other burst into mainstream consciousness only after a declared run for Congress. And yet, as they spoke of women’s sports, they trumpeted a familiar refrain. “I think it’s possible if you just continue to pave the way for [girls] to be able to dream of becoming whatever it is they want to,” Sa…

Women’s title game down 55%, still draws third-most viewers in history

The women's NCAA national championship game between UConn and South Carolina on Sunday drew its third-largest TV audience on record. ESPN announced Monday that the Huskies' 82-59 win over the Gamecocks collected 8.5 million viewers across ABC and ESPN. The…

Six Fan Engagement Strategies from the 2025 Women’s Final Four

Sunday’s NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a sellout crowd of 19,777 at Amalie Arena in Tampa, FL, and 8.5 million viewers, making it the third most-watched women’s Division I title game on ESPN platforms. In the days leading up to UConn’s 12th national championship win, tens of thousands of fans showed out in downtown Tampa for the week’s Final Four celebrations and events, with many settin…

Samba TV: NCAA tournaments see strong interest, even without Caitlin Clark

(Stock image) Nike and AT&T were among the advertisers that dominated with brand messaging and prominence during the NCAA college men’s and women’s basketball tournaments this year, according to a new report from media insights firm Samba TV. The report showed AT&T had the largest ad reach across both tournaments, while the Nike logo appeared more frequently during the women’s tournament compared to the men’s, the latter of which is colloquially…

NCAA Women’s Championship Third Most-Watched on ESPN Platforms

The game averaged 8.5 million viewers and peaked at 9.8 million viewers

UConn Win Over South Carolina Averages 8.5M Viewers

UConn's 82-59 win over South Carolina on Sunday averaged 8.5 million viewers across ESPN and ABC. The number represents a 55% decrease from last year's Iowa-South Carolina matchup and a 14% decrease from the LSU-Iowa game from two years ago. It did represent a 75% increase in viewership from 2022, the last time Caitlin Clark didn't appear in the final. In 30 years, the largest audience prior to two years ago was UConn-Oklahoma in 2002, which ave…