By Jordan Valinsky, CNN New York (CNN) — Brown-Forman, the parent company of Jack Daniel’s whiskey and Woodford Reserve bourbon, is laying off approximately 12% of its 5,400 employees amid a downturn in spirits sales. The Louisville-based company has hiked prices in recent years to offset inflation and shield itself from the rising costs of materials, like wood for barrels. Inflation-weary drinkers have simultaneously dialed back their spending …

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Woodford Reserve’s parent company is cutting nearly 700 jobs as spirit sales sink

Brown-Forman, the parent company of Jack Daniel’s whiskey and Woodford Reserve bourbon, is laying off approximately 12% of its 5,400 global workforce amid a downturn in sales for spirits.

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Brown‑Forman Corporation announced Tuesday that it is making series of strategic initiatives to position the company for continued growth in the dynamic global spirits market. These initiatives include restructuring the executive leadership team, implementing a workforce reduction affecting approximately 12%…

Tullahoma News

Jack parent company cutting workforce by 12%

In another sign of a softening market, Brown-Forman is laying off 12 percent of its workforce

Robb Report

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Jack Daniel’s Parent Company Is Laying Off 12% of Its Workforce as Whiskey Market Wanes

The company will fire about 5,400 employees due to the fall in its sales due to high prices

La compañía despedirá a unos 5,400 empleados debido a la caída de sus ventas por los elevados precios

Aumentan los despidos en la compañía dueña de Jack Daniel's y Woodford Reserve por caída en ventas - La Opinión

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Increased layoffs at the company owned by Jack Daniel's and Woodford Reserve by Fall in Sales - La Opinión

The restructuring by Brown-Forman, which is expected to generate up to $80 million in annual savings, comes as inflation and changing consumer tastes cut into spirits sales.

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Jack Daniel’s owner to close barrel-making plant, cut more than 600 jobs

The Brown-Forman Corporation has announced a series of strategic initiatives to position the company for continued growth in the dynamic global spirits market. The company’s portfolio of premium brands includes the Jack Daniel’s family of brands, Woodford Reserve, Herradura, The Glendronach and more. The announcement includes restructuring the executive leadership team, implementing a workforce reduction affecting approximately 12% of the compan…

Woodford Reserve’s parent company is cutting nearly 700 jobs as spirit sales sink

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