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WPP Acquires InfoSum to Enhance Data and AI Offerings

WPP acquired InfoSum, a data collaboration platform, to expand its AI and data capabilities.
Clients increasingly need to incorporate their first-party data in open-source ways.
InfoSum's technology allows secure cross-referencing of data without exposing or moving it.
Mark Read stated that bringing InfoSum into WPP advances data capabilities.
The acquisition enables WPP to help clients embrace first-party data solutions for marketing.

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Digiday

Center

WPP ups the data-driven arms race with the purchase of InfoSum

WPP surprised the marketing and media worlds today with the least-surprising news possible. The agency holding company said it is purchasing InfoSum — the data firm once run by its current global CEO of GroupM, Brian Lesser. From the day Lesser took the reins at GroupM last July, it’s been speculated that WPP might purchase the firm — and now it has. Terms of the deal were not disclosed. Sources close to WPP said InfoSum’s last valuation was $30…

19 hours ago

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Adweek

Center

WPP Acquires InfoSum to Enhance Data and AI Offerings

The acquisition, the terms of which were not disclosed, represents a bold push to enhance the holdco's AI stack.

1 day ago

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Social Samosa

WPP acquires InfoSum to expand AI capabilities

WPP has announced the acquisition of InfoSum, a data collaboration platform, which will become part of GroupM, the company’s media investment group. According to WPP, the acquisition is aimed at supporting the development of new marketing solutions that integrate artificial intelligence and data infrastructure. InfoSum’s technology allows data to be connected across different platforms without being moved or shared directly, using a cross-cloud …

3 hours ago

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Campaign Middle East

WPP acquires InfoSum to boost GroupM’s AI capabilities - Campaign Middle East

WPP has acquired data collaboration platform InfoSum, integrating it into GroupM’s AI stack in an effort to offer clients a new generation of AI-enhanced marketing solutions. The move gives WPP and its clients immediate access to one of the world’s largest cross-platform sources of privacy-safe, actionable data — enhancing marketing intelligence, audience targeting, and AI […] The post WPP acquires InfoSum to boost GroupM’s AI capabilities appea…

7 hours ago

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QuotedData

Chrysalis announces InfoSum sale at premium to NAV - QuotedData

Chrysalis Investments (CHRY) has announced the sale of its entire holding in Cognitive Logic, Inc. (InfoSum) to WPP Plc, generating proceeds of approximately US$63m (£48m). The disposal delivers a 16.4% uplift to the asset’s most recent carrying value as at 31 December 2024, equating to a NAV increase of around 1.23p per share. Importantly, the proceeds will be received in full with no deferrals or escrow arrangements. InfoSum will become part o…

8 hours ago

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medianews4u.com

WPP boosts AI-driven data offer through acquisition of InfoSum

MUMBAI: WPP has announced the acquisition of InfoSum, the world’s leading data collaboration platform. InfoSum will join GroupM, WPP’s media investment group, to power the creation of a new generation of AI-enhanced marketing solutions for clients, delivered through data infrastructure. The acquisition is a strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform …

8 hours ago

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