US EditionWPP bets on InfoSum to become ‘huge accelerator’ - The Media Leader
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WPP buys InfoSum for $63M, embraces AI data collaboration
WPP has acquired InfoSum, a specialist in data clean room technology, for a deal estimated to be worth around US$63 million based on reports from the investment group Chrysalis. The acquisition, announced on April 3, 2025, solidifies WPP's strategy of prioritizing data connectivity over traditional identity-based approaches in the evolving martech landscape. InfoSum will be integrated into Choreograph, the global data company within GroupM, WPP'…
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