Published 2 days ago • loading... • Updated 1 day ago

WPP bets big on AI after a slow start to 2025

Summary by City AM

WPP‘s revenue edged lower in the first quarter of 2024, as macroeconomic uncertainty and cautious client spending, as well as competitive pressure, weighed on advertising budgets globally. Yet, the firm is leaning heavily into AI, data and integration to fuel long-term growth, securing new business wins and pressing ahead with its transformation strategy. The advertising giant reported revenue less pass through costs of £2.48bn, down 2.7 per cen…

This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

4 Articles

All

Left

Center

Right

Globo

WPP reports a 7.6% drop in net revenue in the first quarter and is betting on AI for recovery

With the downturn, the British advertising group focuses on operational efficiency and expanding the use of artificial intelligence in search of better performance in 2025

1 day ago·Brazil

Read Full Article

Finnoexpert

WPP Q1 2025 slides: Revenue declines 2.7% amid challenging market environment - Finnoexpert

WPP Q1 2025 slides: Revenue declines 2.7% amid challenging market environment Source link The post WPP Q1 2025 slides: Revenue declines 2.7% amid challenging market environment appeared first on Finnoexpert.

1 day ago

Read Full Article