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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

Summary by Adweek

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...

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X Rolls Out AI-Generated Ads in Push to Win Advertisers Back

X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...

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Adweek broke the news in 1 day ago on Friday, February 21, 2025.

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