Aperol Entering RTD Market

Aperol Entering RTD Market

Italian bitter aperitif Aperol is tapping into the rising trend for the Aperol Spritz cocktail with a new ready-to-drink (RTD) bottle format. The pre-mixed version balances Aperol with sparkling wine and soda in a single-serve format. It comes in packs (more…) The post Aperol Entering RTD Market appeared first on KamCity.

XXXX enters ginger beer category - Beer & Brewer

XXXX is the latest entrant to the fast-growing ginger beer category with the launch of XXXX Ginger Beer, designed to satisfy consumers seeking a “near beer” alternative. With an approachable taste and lower ABV, the product caters to changing consumer tastes as more and more consumers crossover from the beer category to cider and RTD. With consumers demonstrating a growing appetite for ginger beer and other lower alcohol alternatives, Pat Donohu…

XXXX enters ginger beer category

XXXX is the latest entrant to the fast-growing ginger beer category with the launch of XXXX Ginger Beer, designed to satisfy consumers seeking a “near beer” alternative. With an approachable taste and lower ABV, the product caters to changing consumer tastes as more and more consumers crossover from the beer category to cider and RTD. With consumers demonstrating a growing appetite for ginger beer and other lower alcohol alternatives, Pat Donohu…