US EditionYahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys – Beet.TV
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Yahoo’s Joshua John: Advertisers Must Demand Better Transparency in CTV Buys – Beet.TV
Connected TV advertising suffers from a fundamental lack of transparency that’s leading to misplaced ads and questionable attribution, according to a senior Yahoo executive. The problem is particularly evident when CTV ads, designed for large-screen viewing experiences, appear on smaller devices – creating confusion about performance measurement and effectiveness. “Advertisers have all the control. The only way they’re going to be able to change…
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