US EditionYes, publishers can turn young people into paying subscribers
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Yes, publishers can turn young people into paying subscribers
Gen Z gets a bad rap from the news industry. Whether it’s news avoidance, the refusal to pay, or the rise in following news influencers rather than media organizations, myriad issues make it challenging for publishers to build relationships with younger audiences. Yet young audiences will pay for products that add value to their lives. The belief that younger audiences will engage – and even pay – for media products drove the foundation of Yout…
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