YouGov, Allensbach, Forsa: The struggle of opinion researchers with the election – and for big money

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YouGov, Allensbach, Forsa: The struggle of opinion researchers with the election – and for big money

Sunday becomes a reality check for opinion research institutes. Because YouGov, Forsa and Co. are fighting not only for the most accurate election forecast, but also for millions of budgets. The industry is increasingly divided into two camps.