Young entrepreneur finds opportunity from 40-year-old bathhouse

The Korea Times

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Young entrepreneur finds opportunity from 40-year-old bathhouse

Once a marketing expert in the U.S. video game industry, Lee Yung-hun took an unexpected turn in his career when he returned to his hometown of Busan in 2019 to take over Bongraetang, a nearly 40-year-old public bathhouse passed down by his father.