US EditionYour Crisis Communication Plan Needs to Lead
Summary by Michael Brito - Building Brands Online
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Your Crisis Communication Plan Needs to Lead
If you think a crisis communication plan is a reactive approach, you are missing the point and the opportunity. In high-stakes moments, your crisis communication plan is not just a safety net. It is your brand’s real-time strategy for preserving trust, asserting leadership, and even gaining competitive ground. When a PR crisis happens, and trust … it will, what you say and how fast you say it reveal your brand’s priorities. It is not damage cont…
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