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YouTube Achieves Record $10.4 Billion in Q4 Ad Revenue Amid Rising User Ad Blocker Adoption

Summary by ghacks.net

In the fourth quarter of 2024, YouTube reported a record-breaking $10.4 billion in advertising revenue, marking a 13.8% increase from the same period in the previous year. This surge is attributed to heightened political advertising and the platform's expanding global user base. Despite this financial success, a significant portion of YouTube's audience employs ad-blocking tools to enhance their viewing experience. As of 2024, approximately 31.8…

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YouTube Achieves Record $10.4 Billion in Q4 Ad Revenue Amid Rising User Ad Blocker Adoption

In the fourth quarter of 2024, YouTube reported a record-breaking $10.4 billion in advertising revenue, marking a 13.8% increase from the same period in the previous year. This surge is attributed to heightened political advertising and the platform's expanding global user base. Despite this financial success, a significant portion of YouTube's audience employs ad-blocking tools to enhance their viewing experience. As of 2024, approximately 31.8…

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ghacks.net broke the news in 12 days ago on Tuesday, February 11, 2025.

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