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Zappi Introduces Ai Concept Creation Agents To Reimagine Consumer Product Development

Summary by martech360.com
Zappi, the leading consumer insights platform, announced that its AI Concept Creation Agents are now live for all customers. The self-service interface is designed to help brands reimagine consumer product development through an agentic AI ecosystem. The interface combines historic concept testing data through Zappi with customer-specific inputs—such as brand guidelines, audience insights, and category insights—to generate structured, data-infor…
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martech360.com broke the news in on Friday, April 25, 2025.
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