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72andSunny: Zurich Insurance launches global brand campaign

Summary by Mediaweek
Zurich Insurance Group has launched a new global brand campaign centred on its great customer service, created with long-standing creative agency 72andSunny Amsterdam. “We don’t just cover. We care” is an ambitious, 360-degree campaign that focuses on building brand consideration for Zurich. The campaign has rolled out in more than 10 markets including: Australia, Spain, Portugal, UK, Chile, Malaysia, Italy, Brazil, Argentina and Switzerland, wi…
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MediaweekMediaweek

72andSunny: Zurich Insurance launches global brand campaign

Zurich Insurance Group has launched a new global brand campaign centred on its great customer service, created with long-standing creative agency 72andSunny Amsterdam. “We don’t just cover. We care” is an ambitious, 360-degree campaign that focuses on building brand consideration for Zurich. The campaign has rolled out in more than 10 markets including: Australia, Spain, Portugal, UK, Chile, Malaysia, Italy, Brazil, Argentina and Switzerland, wi…

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Marketing BeatMarketing Beat

Zurich challenges assumptions about insurers in new campaign - Marketing Beat

Zurich Insurance Group has unveiled a global campaign highlighting its customer service. Devised by Zurich’s long-standing agency, 72andSunny Amsterdam, the marketing drive focuses on building “brand consideration” for the insurance firm. It aims to challenge the assumption that consumers’ relationship with the insurer is “purely transactional”. Titled ‘We don’t just cover. We care”, the campaign will roll out in more than 10 markets globally in…

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Marketing Beat broke the news in on Thursday, April 3, 2025.
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