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See all of Business of Apps’s headline news. Compare how the top news stories are covered by left-wing and right-wing news sources. We’ve aggregated 6 of Business of Apps’s headlines and news stories over the past 3 months.

We’ve assigned a media bias rating of to Business of Apps. You can read more about our methodology here. Business of Apps’s factuality rating is Unknown. Ground News calculates this rating using a combination of the fact and reliability ratings from Ad Fontes Media and Media Bias/Fact Check.

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Top Business of Apps News

MobileAction unveils new intelligence product to democratize App Store Optimization and Apple Search Ads

MobileAction unveils new intelligence product to democratize App Store Optimization and Apple Search Ads

MobileAction, a leader in App Store Optimization (ASO), app growth and mobile user acquisition, has unveiled its latest innovation with the release of its new ASO Intelligence tool — an advanced solution designed to make high-quality ASO insights accessible to all marketers and developers. With a flexible pricing model, the tool empowers indie developers, scaling startups, and enterprise publishers alike to maximize their organic visibility and …See the Story

The APS London 2025 agenda is live: What to expect

London, England · London

The APS London 2025 agenda is live: What to expect

App Promotion Summit London is back on April 24th, bringing together the biggest experts in app growth, AI-driven marketing, user acquisition, retention, and revenue scaling. This is your chance to learn from industry leaders, explore the latest strategies, and connect with top professionals shaping the app economy. What’s new in 2025? This year, APS London is bigger than ever, featuring: 7 content stages – covering every key aspect of app growt…See the Story

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70-85% of IAP revenue in gaming apps is driven by the top 10% of paying players

70-85% of IAP revenue in gaming apps is driven by the top 10% of paying players

Beyond Borders: Mobile Gaming Insights for Global Growth, a new interactive report by Moloco, reveals that mobile gaming app marketers tend to overfocus on large and well-established markets. By investing in a limited number of countries, marketers may be missing out on hidden opportunities in non-traditional markets, the report suggests. Drawing on insights from thousands of mobile gaming apps, the report reveals where high-value users are loca…See the Story

MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities - Yahoo Finance - WiredFocus

MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities - Yahoo Finance - WiredFocus

SAN FRANCISCO, January 14, 2025–(BUSINESS WIRE)–MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This combination significantly expands MobileAction’s capabilities and offerings, enabling the company to support app developers and marketers through the entire …See the Story

APS London is BACK

London, England · London

APS London is BACK

The highly anticipated App Promotion Summit London is set to make a dynamic return to The Brewery on Thursday, April 24th, 2025. The summit will unite app marketing, growth, product, CRM and revenue leaders to share cutting-edge tactics and actionable strategies to grow and scale apps in 2025. This year’s event promises an unparalleled opportunity for attendees to learn and network with top-tier app marketers and product experts. Featuring inter…See the Story

Remerge and AppsFlyer publish new report on iOS re-engagement for 2025

Remerge and AppsFlyer publish new report on iOS re-engagement for 2025

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue, even after the rollout of Apple’s ATT framework. This audience has a higher life-time value (LTV) rate than Android users right now — and savvy mobile marketers are reaping the rewards. Data shows that 50% of apps increased their overall advertising investments on iOS between Q1 2023 and Q1 2024. As 2024 progressed, AppsFlyer witnessed a 38% jump in adverti…See the Story