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The iconic Mattel viewer film returns to the fore after several years of comings and goings in the film industry.  
Mattel made a splash in 2023 with the premiere of Barbiethe movie based on the popular doll created by Ruth Handler which became a mass phenomenon. The film, directed by Greta Gerwig and starring Margot Robbie y Ryan Goslingbecame the highest grossing of the year. Such a success has raised the hype for the numerous projects in the …

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After Barbie, Mattel wants to promote its View-Master movie, and has found new partners to revive the project

Mattel is developing a live-action feature film with Sony Pictures Entertainment and Escape Artists based on the company’s timeless 3-D image View-Master toy. View-Master has entertained children and adults since its introduction in 1939. The stereoscopic viewing device has been a popular childhood staple for generations. It has taken its fans all over the world with its 3-D image reels, creating worlds of imagination and storytelling for every …

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View-Master Film in Development at Mattel and Sony

(Image Credit: Mattel) Mattel is continuing to bring some of its most iconic products to the world of movies, with the company announcing on Wednesday that a View-Master live-action movie is in the works. The movie is in development along with Sony Pictures Entertainment, and will be about the iconic 3-D image toy that was originally introduced in 1939. The toy itself has become an iconic toy in the culture, and has appeared in a variety of othe…

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View-Master Live-Action Film in Development From Mattel

Here is our review of the Mattel Imaginext R2-D2 Interactive Star Wars toy. The post Review: Mattel Imaginext R2-D2 Interactive Star Wars Toy appeared first on Movies Games and Tech.

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Review: Mattel Imaginext R2-D2 Interactive Star Wars Toy

You remember View-Master right? If you're a certain age — say over 30 — you might remember the sterescopic viewer that let you view 3D stories from popular cartoons and comics (I had one from The Real Ghostbusters cartoon based on one of the boogieman episodes). Mattel Films is banking on a whole generation of fans being nostalgic for the device, teaming up with Sony Pictures Entertainment and producer Todd Black to introduce a "modern take on t…

View-Master Officially the Latest Classic Mattel Toy to Get Its Own Movie After the Mega-Success of Barbie

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably).

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Yeah, Mattel Really Is Trying to Make a View-Master Movie

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 14 films on the way.

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After BARBIE, Mattel's Cinematic Universe Is Ready with 15 Movies

This week, for the first time in 14 years, Mattel’s beloved purple dinosaur BarneyTM, returns to our screens in the all-new animated series Barney’s WorldTM, premiering on Cartoonito. The new Barney’s World is set in a playground, where Barney is joined by fellow dinos Billy and Baby Bop along with their three kid best friends […]

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Super-Dee Duper! Mattel’s Beloved Barney is Back - Essex Magazine

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Fisher-Price is recalling more than 2 million infant Snuga Swings due to a suffocation risk found after reports that five children died sleeping in the device.In an alert issued by the US Consumer Product Safety Commission (CPSC), the $160 device “should never be used for sleep and bedding materials should never be added to it” because the headrest and body support insert located on the seat cap “can increase the risk of suffocation.”

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Fisher-Price recalling 2 million infant swings following five deaths

Mattel is introducing its first Diwali Barbie doll, which the company says is being released as part of its “commitment to promoting celebrations of heritage.”



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Mattel releases first Diwali Barbie doll

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and Escape Artists. View-Master has been around since 1939. In a press release, Mattel described the toy as a “popular childhood staple for generations,” one that […]

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Fisher-Price recalling 2 million infant swings following five deaths

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