3 Mistakes to Avoid When Setting Incentives for Sales Teams

3 Mistakes to Avoid When Setting Incentives for Sales Teams

When executives discuss sales performance, the conversation often focuses on compensation. It’s one of the few areas in sales that senior leaders pay close attention to as a driver of performance. In part, this is because, in B2B companies, compensation typically represents the largest line item in the sales budget. So, while compensation needs to be effectively managed, it can be misused or overused as a means of influencing sales behavior. Her…