How to Monetize Volunteer-Driven Platforms

How to Monetize Volunteer-Driven Platforms

Digital platforms whose original business model heavily depended on volunteers ran into trouble when they tried to scale and monetize their businesses. Cases in point include Huffington Post and Reddit. Three lessons can be gleaned by their experiences and those, such as GitLab, that made the transition much more smoothly: (1) To create a strategy for evolving to the new model, you must first develop a deep understanding of how all elements of o…