Research: How to Advertise to Distracted Consumers

Research: How to Advertise to Distracted Consumers

Advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context. These may include location-based ads keyed to a consumer’s GPS data, as well as techniques such as cross-device ad targeting and programmatic advertising that makes educated guesses about consumer behavior based on a range of data points. Traditional psychology suggests that these approaches will not work in environments wh…

How to Advertise to Distracted Consumers - CEO North America

To cut through the noise, advertisers frequently serve mobile pop-up ads customized in real time to users’ activity, physical environment or context. These may include location-based ads keyed to a consumer’s GPS data, as well as techniques such as cross-device ad targeting and programmatic advertising that makes educated guesses about consumer behavior based on a range of data points. But do these efforts actually work in environments where att…